There are many possible solutions for hosting your sales page, but no matter which one you pick, you will still be faced with the problem of what to write, to make people feel that they want to buy your ebook.

If you write your sales page well, you will get more sales.  If you don’t, you will have to deal with the disappointment, as well as having to rewrite it later.

Here are 4 areas which you need to address on your sales page (also known as sales letter).

1. What is driving your reader to look for a solution?

If your reader didn’t have a problem, they wouldn’t be searching the internet looking for an ebook like yours.  You need to make them feel that you understand their problem, and can fix it.

2. What have they encountered so far?

If you are an expert, then you will know what your customers have been going through to get to this point of frustration or helplessness.  Show them how your product will help to empower them to achieve the result they want.

3. Take your reader into a better future.

Show readers how, with your ebook, they will not only conquer their issue, but be able to succeed at levels they could only have imagined before.

4. Sell while you have their interest.

At this point, your reader is imagining life on the other side of the hurdle, so it is time to explain how your product can be exactly the thing which gets them there, and how they can get it now.

You can add testimonials and bonuses to enhance your offer, as well a guarantee.

Once you have the structure done, add a bit of your own personality to make the page more personal and real.

If you want a simple sales page creator, you will find a free one here.  It has all the elements you will need to get started.

Enjoy writing your sales page!

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7 Comments on What To Write On Your Sales Page

  1. Susan Boston says:

    Carol,
    This is one great blog post and the sales page creator is fantastic thank you so much and FREE TOO :)

    You did a wonderful job on laying out what people need to think about when creating a sales letter or page. You covered every aspect of the creation (Pat on the back inserted here):) again thank you for sharing your advice and a great tool for free.

    Susan

    • cre8ive1 says:

      Hi Susan, thanks! Have fun using the sales page creator too. I used it to make the sales page for YouCanMakeAnEbook.com. It gave me an easy start, since I’m not much of a coder.

  2. Tammie Perry says:

    Wow Carol. This is absolutely wonderful. All this information and a free tool too. Thes are some really great tips for creating your sales page or letter. Thank you so very much for sharing.

  3. Great post and some awesome tips – I know that I use to struggle on what to write but have also found that it does get easier as time goes by and the more experience that you get – it seems you always have something to write about.

    Nancy
    Skype: nancyradlinger

  4. Oh geeze, thanks Carol! Now I wanna make an E-Book! LOL Something to add to my to-do list…ha ha ha. It really sounds like fun, I might have to hunt you down for some one on one help! Thanks for sharing this ;)